BE BEST / LEPP'S BEST _ CRITICISM

 Be Best is a public-awareness campaign first promoted by First Lady Melania Trump. It began in 2018 and continued until 2021. The campaign resumed in 2025. Its initial focuses included youth well-being and combating cyberbullying; the initiative's scope was expanded to include combating revenge porn and improving the lives and well-being of children, including those in foster care during her second tenure as first lady. 

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The Be Best campaign drew criticism over perceived hypocrisy for its goal of challenging cyberbullying as her husband Donald Trump was well known for attacking people on social media.^[34] The comparison was noted upon by Donald Trump prior to his campaign's launch that the contrast could provoke criticism.^[14] She acknowledged the discrepancy but insisted that she would continue because she felt it was a good cause.^[34] On December 12, 2019, Melania Trump's "Be Best" hashtag trended on Twitter after the President sent a critical tweet directed to then 16-year-old climate activist Greta Thunberg.

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https://en.wikipedia.org/wiki/Be_Best 

Be Best is a public-awareness campaign first promoted by First Lady Melania Trump. It began in 2018 and continued until 2021. The campaign resumed in 2025. Its initial focuses included youth well-being and combating cyberbullying; the initiative's scope was expanded to include combating revenge porn and improving the lives and well-being of children, including those in foster care during her second tenure as first lady.^[1][2][3] 

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Criticism

The slogan "Be Best" has faced criticism for having an apparent grammatical error, as in English there would be a definite article, and would therefore read: "Be the Best".^{[25][26][27][28][13]} The Guardian noted, however, that Mrs. Trump's native language, Slovenian, does not use definite articles. According to The New Yorker, the name is a childlike attempt to one-up "Be better", the catchphrase that Michelle Obama is known to have used during her tenure as First Lady.^[29][30] Mrs. Trump's senior advisor, Stephanie Winston Wolkoff, called the slogan "illiterate" and pushed for an alternative slogan, "Children First", which the First Lady rejected due to the similarities with her husband's "America First" branding.^[31] She commented to her staff that "at least they won't say I plagiarized it".^[12]

Melania Trump faced accusations of plagiarization of a Michelle Obama speech when, as part of her "Be Best" campaign in 2018, she gave a speech that appeared to closely echo remarks by Michelle Obama in 2016 and also distributed a written pamphlet that was nearly identical to one published under the Obama administration in 2014.^[32][33]

The Be Best campaign drew criticism over perceived hypocrisy for its goal of challenging cyberbullying as her husband Donald Trump was well known for attacking people on social media.^[34] The comparison was noted upon by Donald Trump prior to his campaign's launch that the contrast could provoke criticism.^[14] She acknowledged the discrepancy but insisted that she would continue because she felt it was a good cause.^[34] On December 12, 2019, Melania Trump's "Be Best" hashtag trended on Twitter after the President sent a critical tweet directed to then 16-year-old climate activist Greta Thunberg.^{[35][36][37][38][39]} Several media outlets noted that Melania Trump criticized legal expert Pamela Karlan the previous week after Karlan had mentioned the Trumps' teenage son, Barron, during testimony as part of the then ongoing impeachment inquiry.^[35] The first lady's office responded that spouses can communicate differently and that Barron was not "an activist who travels the globe giving speeches".^[40]