J.C. LEYENDECKER / K. A. VAIM AT WORK  

#Leyendecker #KumariVaim #EndelLepp #GentlemenFromEstonia #ELFH #VisitKyrbla  #KumariImedemaa #MartinTeeMyts #Teekann2 #TheGreatKyrblianMensFashionFair #MeMoMu6 #EndelLeppFashionHouse #PigeonToedVulgarian #ELFHTrends #LeppBoxing #MartinTeeSuviKirblas #MartinTeeFanClub #DiscoGenitalium #TangoKyrblium #MinuKannOnPuhas #TheGardenOfMensFashionDelights #GentlemensFloralCabinet #Meestemoemuuseum #MeMoMu #MEEZ0052026

javilomax.blogspot.com:

https://javilomax.blogspot.com/2014/03/joseph-christian-leyendecker-23-3-1874.html  

J.C. Leyendecker at work 

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Wikipedia:

https://en.wikipedia.org/wiki/J._C._Leyendecker 

Joseph Christian Leyendecker (March 23, 1874 – July 25, 1951) was one of the most prominent and financially successful freelance commercial artists in the United States. He was active between 1895 and 1951 producing drawings and paintings for hundreds of posters, books, advertisements, and magazine covers and stories. He is best known for creating 80 covers for Collier's Weekly, 322 covers for The Saturday Evening Post, and advertising illustrations for B. Kuppenheimer men's clothing and Arrow brand shirts and detachable collars. He was one of the few known gay artists working in the early-twentieth century United States.^[1][2][3] 

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His illustrations for men's product advertising, pulp magazines, and college posters earned him a reputation as a specialist in illustrations of men.^[11] Major clients included the Philadelphia suitmaker A. B. Kirschbaum,^[8] Wick Fancy Hat Bands,^[12] Gillette Safety Razors,^[13] E. Howard & Co. watches, Ivory Soap, Williams Shaving Cream, Karo Corn Syrup, Kingsford's Corn Starch, Interwoven socks, B. Kuppenheimer & Co., Cooper Underwear, and Cluett Peabody & Company, maker of Arrow brand shirts and detachable shirt collars and cuffs.

The male models who appeared in Leyendecker's 1907-1930 illustrations for Arrow shirt and collar ads were often referred to as "the" Arrow Collar Man. But a number of different men served as models, and some developed successful careers in theater, film, and television. Among the models were Brian Donlevy, Fredric March, Jack Mulhall, Neil Hamilton, Ralph Forbes, and Reed Howes.^[14]

Among the men who modeled most frequently for Leyendecker was the Canadian-born Charles A. Beach (1881–1954). In 1903 Beach went to the artist's New York studio looking for modeling work.^[15] Beach subsequently appeared in many of Leyendecker's illustrations. The two enjoyed a nearly 50-year professional and personal relationship. Many Leyendecker acquaintances, family members, and biographers have described that relationship as having a romantic and sexual dimension.^{[5][16][17][18]}

Another important Leyendecker client was Kellogg's cereals. As part of a major advertising campaign, he painted a series of twenty different images of children eating Kellogg's Corn Flakes.^[19]

During the First and Second World Wars, Leyendecker painted military recruitment posters and war bonds posters for the U.S. government. /.../