ELKA_069 ENDEL LEPA KURGIAED _ FLOWER / CUCUMBER POWER _ CULTURAL HERITAGE
Flower power was a political movement and slogan used during the late 1960s and early 1970s as a symbol of passive resistance and nonviolence.[1] It is rooted in the anti-war movement which was opposed to U.S. involvement in the Vietnam War.[2] The expression was coined by Beat poet Allen Ginsberg in 1965 as a means to transform war protests into peaceful affirmative spectacles.[3][4][5] Hippies embraced the symbolism by dressing in clothing with embroidered flowers and vibrant colors, wearing flowers in their hair, and distributing flowers to the public, becoming known as flower children.[6] The term later became generalized as a modern reference to the hippie movement and the so-called counterculture of drugs, psychedelic music, psychedelic art, and social permissiveness.[7]
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Cultural heritage
The iconic center of the Flower Power movement was the Haight-Ashbury district in San Francisco.[34][35] By the mid-1960s, the area, marked by the intersection of Haight and Ashbury streets, had become a focal point for psychedelic rock music.[36] Musicians and bands like Jefferson Airplane, the Grateful Dead and Janis Joplin all lived a short distance from the famous intersection. During the 1967 Summer of Love, thousands of hippies gathered there, popularized by hit songs such as "San Francisco (Be Sure to Wear Flowers in Your Hair)".
A July 7, 1967, Time cover story on "The Hippies: Philosophy of a Subculture", and an August CBS News television report on "The Hippie Temptation",[37] as well as other major media exposure, brought the hippie subculture to national attention and popularized the Flower Power movement across the country and around the world. In the summer of 1967, the Beatles' hit single "All You Need Is Love" served as an anthem for the movement.[38] On 25 June, the Beatles performed the song on the Our World international satellite broadcast, for an audience estimated at 400 million.[39]
The avant-garde art of Milton Glaser, Heinz Edelmann, and Peter Max became synonymous with the flower power generation. Edelman's illustration style was best known in his art designs for the Beatles' 1968 animated film Yellow Submarine. Glaser, the founder of Push Pin Studios, also developed the loose psychedelic graphic design, seen for example in his seminal 1966 poster illustration of Bob Dylan with paisley hair.[40] It was the posters by pop artist Peter Max, with their vivid fluid designs painted in Day-Glo colors, which became visual icons of flower power.[41] Max's cover story in Life (September 1969) as well as appearances on The Tonight Show Starring Johnny Carson and The Ed Sullivan Show, further established "flower power" style art into mainstream culture.[42]
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