KI_CO_005 NORMAN PARKINSON: ALWAYS IN STYLE / KUMARI VAIM: ALWAYS IN LOVE

Norman Parkinson: Always in Style A North American Premiere
Known as one of the pillars of 20th-century fashion photography, Norman Parkinson dazzles the world from the 1930s to the 1980s with his sparkling inventiveness. He gives new impetus to celebrity portraiture, photographing the most prominent artists and celebrities, including Audrey Hepburn, Jerry Hall, David Bowie, the Rolling Stones and Jane Birkin. His long association with Vogue and extensive work for Harper’s Bazaar, Queen, Town & Country and other international magazines earn him worldwide recognition.Celebrated for the liveliness, spontaneity and humour of his photographs, as well as for his use of outdoor locations around the globe, the British photographer helped change the static, posed approach to fashion photography with his impulsive, imaginative style. The exhibition features 79 of Norman Parkinson’s best-known images, as well as recent discoveries from his remarkable photographic portfolio and a selection of 56 covers of major magazines shot between the 1950s and 1970s. Several magnificent pieces from the McCord Stewart Museum’s Dress, Fashion and Textiles collection are also on display: 10 high-end dresses and ensembles made between the 1930s and the 1970s by French designers Christian Dior, Jacques Griffe, Jean Patou, Louis Féraud and Guy Laroche, Italian André Laug and British designers Digby Morton and Hardy Amies, plus four creations by Quebec milliners Fanny Graddon and Yvette Brillon.
The exhibition, shown at the National Portrait Gallery in London and the Centro Cultural de Cascais in Portugal, is curated by Terence Pepper OBE and co-curated by Iconic Images.
5 things to know :
*Stepping out of studios... and conventions+
*Dreaming in colur:
One of the first fashion photographers to incorporate colour into his practice, a major revolution in the fashion and advertising industry at the time, he said: “I dream in colour … when you dream in colour … one must photograph in colour.”
*Dozens of covers for Vogue (British and American)+
*6 decades of creativity and hundreds of photographs+
*Professional pseudonym:
Ronald William Parkinson Smith was born on 21 April 1913 in London. He attended Westminster School where he developed an interest in art. Following his formal education, Parkinson undertook an apprenticeship with photographer Richard N Speaight in London, where he mastered the techniques of photography. In 1934, he opened his own studio on Dover Street opposite the Ritz Hotel with another young photographer named Norman Kibblewhite. They combined names to create a professional pseudonym and, though the partnership with Kibblewhite did not last long, Parkinson decided to keep the name.
An eco-design approach
Reducing the environmental footprint+
In white: Walls and furnishings taken from the Museum’s inventory
In yellow: Walls made from new materials that will be added to the Museum’s inventory
Acknowledgements
The Museum would like to thank its team and all those contractors who have contributed towards the presentation of this exhibition.+
What people are saying about it
« Don’t miss the chance to witness firsthand the magic of Norman Parkinson’s art. »
Andra Balaci – FAJO Magazine

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