VKI_090 _ VILLY KUMARI IMEDEMAAL:  «NOTICE VIOLENCE» SHOPPING BAG _ KULDMUNA 2024 / MEEZ 25. 09. 2026     

«Notice Violence» shopping bag / “Märka vägivalda” ostukott 

At least every third woman in Estonia has experienced domestic violence. With a vision to create a better everyday life for the many, IKEA together with designer Karl Korsar created a unique shopping bag to draw attention to a problem that often stays unnoticed. The eye-catching design with an eye-motive encourages to keep eyes open, notice violence and break the taboo of talking about violence.

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Liputha Jamantelli mängufilm „Who The Fuck Is Nele Sõber?“ jõuab Eesti kinodesse 12. detsembril. Enne kinolevi algust saab filmi Eestis näha 25. septembri Kürbla Käbifilmide Festivalil. Autor/allikas: KÜKÄFF 

https://www.youtube.com/watch?v=r65rcAHqMew  

#VillyKumariImedemaal #IKEA #NoticeViolence #GentlemenFromEstonia #KarlKorsar #EndelLepp #KyrblaFashionWeek #LendabMesipuuPoole #PTK #LeppTV #CashForHonours #SuurPluss #TOKbyELFH #HelloVilly  #HowToExplainADeadHareToKajaLotman  #WhoTheFuckIsNeleSõber #EndelLeppFashionHouse #KumariImedemaa #PLAYBUNNY092026 #MEEZ092026    

 https://arhiiv.kuldmuna.ee/work/nominee/notice-violence-shopping-bag-marka-vagivalda-ostukott-9969?lang=en 

IKEA / Optimist Public
«Notice Violence» shopping bag / “Märka vägivalda” ostukott

IKEA / Renata Dante, Elina Kalnina
2024: Meisterlikkus: Illustratsioon 

Description

At least every third woman in Estonia has experienced domestic violence. With a vision to create a better everyday life for the many, IKEA together with designer Karl Korsar created a unique shopping bag to draw attention to a problem that often stays unnoticed. The eye-catching design with an eye-motive encourages to keep eyes open, notice violence and break the taboo of talking about violence.


ConsultantLaura Korjus


DesignerKarl Korsar


Strategist/ Project managerTriin Adamson